There is increasing evidence from worldwide research that Condition Specific Nutrition (“CSN”), or Medical Nutrition as it is also called, plays an important role in supporting the prevention, treatment, recovery and convalescence/maintenance phases of many health conditions and diseases. At the same time, there is a lack of nutrition solutions formulated on the basis of such research for different health areas. Wellness India is mandated to fulfill this lacuna.
We are currently a team of 50 people with operations out of Bangalore, India. We were incorporated in September 2005. We have condition specific nutrition solutions formulated for 40+ health areas. On the one hand, these solutions have been literally designed on the basis of thousands of clinical studies and research publications studied by us to identify specific nutrients for each health area. On the other hand, we have sourced ingredients from Indian and International markets to maximize the delivery of these nutrients, at best value for money. Recognizing that there nutrition is a daily habit, solutions have been developed for an incredible low unit value and easy consumption. No more "multiple" tablets, capsules or powders; just one powder mixed in water will do the job!
Our formulation for cancer patients has been put to the test on the ground by some of the leading doctors at India’s premier Cancer Treatment Center – Kidwai Memorial Institute of Oncology, Bangalore. The formulations are used by experts in Radiation Therapy, Surgical Oncology, Oral Cancer, Nuclear Oncology, Gynae Oncology and Chemo Therapy. The acceptance is perhaps best illustrated by the feedback tracking we did based on a framework developed by the doctors. Of the patients currently tracked, 96% have a positive feedback.
On a quick comparison of commonly used "nutrition supplements" (mostly protein + a few ingredients) we found that while existing products offer between 10% to 25% of the RDA requirements, our entry level packs offer 75% and the top line offers over 150%. The value for money filter is very favourable to our solutions, across the board of health areas so far released.
The promoter team has about 60 man-years of managerial experience.
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J Srinivasan is an engineer from the university of Madras and an MBA from IIMA (1972). He has been an entrepreneur since 1978. An allrounder, JS is a startup and expansion specialist with exceptional organisational skills. |
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K Gopalakrishnan is an MA in Operations Research from the University of Delhi. He has a 20 year professional background in IT and has considerable expertise in sales and operations. Gopal is the "e-pothecary" in the team and few would believe he is not a nutritionist by qualification! |
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Both promoters have experience in business management. It is their personal long term use of nutrition for themselves and their families, that first got them interested in this business idea when they saw the almost incredible benefits the families received from using CSN (Condition Specific Nutrition). Work on the development of CSN started back in 1999-2000.
The promoters believe that given the falling levels of nutrition in daily food on the one hand and an increasing demand for what they call "High Performance Living" on the other, CSN is the answer.
